Medical Business Training Curriculum

1. Business Plan
   1. Business model
   2. Mission, vision and values
   3. Goals and action plans
   4. Market analysis
   5. Marketing Plan – Understanding the marketing planning process and components of a marketing plan, understanding the marketing mix, understanding how to make and control a plan.
   6. SWOT – Understanding strengths and weaknesses in businesses is essential
   7. Financial Plan
      1. Start-up budget
      2. Pro forma projections
      3. Capital needs
      4. Income/Revenue
      5. Overhead/Expense
         1. i.      Staff /Staff compensation
         2. ii.      Other
         3. Understanding financial reports – Understanding strengths and weaknesses in company accounts is a vital skill.
            1. i.      Balance sheet
            2. ii.      Break-even analysis
            3. iii.      Income projections
            4. iv.      Cash flow projections
            5. Pricing your services
            6. Customer Relationship Management (CRM) – CRM is developing into a major element of business for many organizations. CRM (Relationship management, Customer management) is voncerned with the creation, development and enhancement of individualized customer relationships with carefully targeted customers to result in maximizing customer life-time value.  Appreciating how customer service impacts profitability and job security and setting priorities based on your most important goals and customer needs
            7. Building trust
               1. Why is your reputation your most important asset?
                  1. i.      Importance of achieving customer loyalty
2. Transparency – Creating a clear, open and meaningful corporate agenda
3. Building and improving quality
4. Planning for your facilities
   1. i.      Space needs
   2. ii.      Identification of facility
   3. iii.      Lease agreement
   4. iv.      Equipment and supplies
   5. v.      Information/Billing systems
   6. vi.      Utilities
   7. Staffing
      1. i.      Office management/administration
      2. ii.      Reception/Scheduling
      3. iii.      Clinical – Nurse/Surgical Assistant
      4. iv.      Billing
      5. v.      Personnel policies
      6. vi.      Benefits
      7. Other
         1. i.      Best practices
         2. ii.      Networking/Referral
         3. iii.      Marketing activities